Wilderbrew Brewing Company
Project Description
Spurring from my love of brewed beverages, rustic designs, and tongue-in-cheek humor; I invented the fictitious Wilderbrew Brewing Company, a craft-brewery based in Seattle, WA. devoted to capturing the spirit of the Pacific Northwest in liquid deliciousness.
I developed the company’s identity and logo in Illustrator, with four unique variations representing the different brews, which I then brought into Photoshop to distress and create alpha mattes. I modeled the bottles in Strata 3D and applied the labels as UV’s, and then lit, positioned, and rendered the bottles to achieve an ‘epic’ staging for developing a full-page advertisement.
(Student Work)
Project Details
Client Wilderbrew Brewing Company
Date 2016
Skills Branding, Packaging Design, 3D Design, Advertising
Software Adobe Illustrator, Adobe Photoshop, Strata 3D
Unleash Your Wild Side
In the heart of the Pacific Northwest, a land where the mountains meet the sea, and the mysteries of the deep forests captivate our imaginations, master beersmiths craft epic ales worth of the iconic wilderness and wildlife surrounding us.
At Wilderbrew Brewing Company we craft every brew by hand, carefully honing and guiding each drop to its highest possible calibre.
Varieties
Wolfsbane Winter Ale
Polar Snout Stout
Skunk P!$$ IPA
Red Pengie Pilsner
“Red Pengie” is my wife’s ‘call sign’. While she like Amber Ales better than Pilsners, she conceded that the alliteration worked better.
Learning Opportunity:
These were my original ideas for the neck labels…
While I was busy thinking ‘Oh goosh! These are looking just like I hoped!” I was NOT thinking, “Oh goosh! These are way too cute to put on beer bottles because kids might want to drink them!”
#LiveAndLearn