Kenai Smokehouse Launch Campaign and Packaging
Project Description
I served as Creative Project Manager for the Kenai Smokehouse section of the Empire Foods Inc. brand launch campaign. I developed our section of the scope document, schedule, and worked closely with the Art Director and printers to ensure all printed materials were produced on schedule and of sufficient quality for the client.
Project Details
Client Kenai Smokehouse
Date June, 2016
Skills Creative Project Management, Branding & Identity (ReBranding), Print Production, Packaging Design, Advertising, Point-Of-Purchase, Page Layout
Tools Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Roland VersaCam Printer, xActo Knife, lots and lots of cardboard…
Deliverables
- SPOT/PMS/Metallic color adaptations of logo and packaging with die-lines
- Corporate Identity Kit
- Initial packaging designs for four flagship products
- Two vertical banner designs
- Prototype stand-alone countertop POP display
- Vinyl window clings (not shown)
- T-shirt transfers (not show)
- Two-page magazine spread for the food expo brochure.
(Please Note, The Kenai Smokehouse logo was provided, and not designed by me. Original logo creation credit goes to Alan Yates.)
Print Production
For Kenai Smokehouse’s packaging, I really wanted the products to have a little extra spark to jump off the shelf and catch people’s attention. To that end, I experimented with Roland’s Metallic Spot Colors to mimic the flash of Salmon scales in the pewter gray, a rich gold to convey quality, and crimson red to stimulate buyer response.
While the pictures don’t do it justice, the client loved the result.
Banners
As Kenai Smokehouse was intending to launch its new branding at a trade show, I developed two different vertical hanging banners; one optimized to hang from the ceiling, the other better suited to a floor-level display on a stand. The designs are shown here in a mockup as we only printed a physical version of the bear banner to show the client.
